I believe we owe our followers and clients an explanation. What a respected consultancy specialising in Enterprise Solution Development is doing in Social? Isn’t the whole Social space a bunch of unbelievably talented kids hacking together relatively basic apps for people who can be motivated by virtual badges? Many believe Social is done. Yes, but that’s where the massive effort starts.
By 1984 IBM PC AT effectively established the standard for personal computing that only now started to show signs of retreat. From that point on and till now, we’ve seen the evolution of Intel architecture and core Microsoft products. Yet in addition to still ubiquitous and ever improving spreadsheet software, the following 20 years saw development of enterprise systems for practically every role in the enterprise, with thick client software deployed to every desk in every office.
Well, there was nothing for me to abstract in 1986 for PC software, nothing on the Internet worthy of abstraction in mid-90s. PCs in mid-80s: a lot of young talented people hacking together numerous spreadsheet systems, text editors and form-based generators. Internet technologies in mid-90s: a lot of talented people quickly hack together websites. In both cases five years down the track we were developing complex business-critical applications that were radically transforming Enterprise IT landscape.
Social Graph is here to stay, and is likely to stay with existing players. However, quite similar to the early Internet projects, current Social projects reside purely in the domain of marketing. Like early PC usage, they have little connection with the core enterprise processes.
One should expect Social to become as important component of what an enterprise is and what an enterprise does. If the history is anything to go by, this revolution will be unravelling in the next 5 years. @socialbranch will be reporting on it progress.